Call to adopt concept of creative economy

It will help connect Pakistan with modern, innovative economies

APP May 29, 2024


International Creative Exchange (ICE) Chairman Attaul Karim on Tuesday said that tourism and education were important sectors for promoting the “creative economy” and connecting Pakistan with the trillion-dollar Indonesian economy.

“ICE’s vision includes promoting the concept of creative economy, connecting Pakistan with modern and innovative economies including Indonesia, bringing investment in the tourism sector and developing it on modern lines,” he said.

Speaking at a press conference along with Indonesian Charge d’Affaires Rahmat Hindiarta at the National Press Club, the ICE chairman said that the only solution to the severe economic challenges that Pakistan was currently facing was the creative economy. Indonesia too has largely expanded its economy by adopting this concept.

He pointed out that Indonesia was the first trillion-dollar economy among Muslim countries, which was moving step by step with the rest of the world. “This country has major tourist destinations including Bali.” Similarly, there is a lot of tourism potential in the northern regions of Pakistan where international investment holds great importance.

Karim emphasised that Pakistan could develop only through the promotion of trade and investment, adding that loans did not create an economy and it was necessary to connect Pakistan with the international supply chain, without which it would be difficult for the economy to move forward.

He revealed that he had brought a comprehensive plan for the promotion of creative economy in Pakistan, in which tourism, education, filmmaking, literature and culture were very important, where a lot of progress was expected in the near future.

Published in The Express Tribune, May 29th, 2024.

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