Viral Parisian ‘crookie’ has finally come to Karachi with a divine fusion of croissant, cookie dough

Much to food and internet enthusiasts’ delight, Masoom’s Bakery has launched an impressive rendition of the dessert

Entertainment Desk April 05, 2024

In the bustling streets of Karachi, a new sensation is taking over the city and it's called the “crookie”. Inspired by the innovative pastry craze that originated in Paris, the crookie is a delightful fusion of a croissant and cookie dough, promising a burst of flavours with every bite.

Masoom's Bakery, nestled in the heart of the metropolis, has become the go-to destination for crookie enthusiasts. The bakery, known for its innovative creations, has embraced the trend with open arms, offering its own delectable rendition of the new dessert to satisfy the cravings of Karachi's sweet-toothed population.


A post shared by Masoom's (

As per AFP, the story of the crookie began in Paris, where pastry chef Stephane Louvard first introduced this unconventional treat to his regular customers. What started as a humble offering quickly escalated into a global sensation, fueled by viral social media videos showcasing the irresistible combination of flaky croissant and indulgent cookie dough.

Thanks to platforms like TikTok and Instagram, the crookie frenzy spread like wildfire, capturing the imaginations of foodies worldwide. In Karachi, the trend found a welcoming home at Masoom's Bakery, where eager customers line up daily to get their hands on this mouthwatering creation.

Reviewing the Parisian treat, internet personality Junaid Akram waxed lyrical about the delightful texture and taste. “Apologies to anyone who’s fasting but I just got the cookie dough croissant from Masoom’s,” he began. “Bro, I can’t describe how delicious this is. Just look at how this filling oozes. Absolutely brilliant. Good job, guys.”

The sentiment was echoed in other beaming reviews. One food vlogger remarked, “Blowing up in Paris, the viral cookie dough croissant has finally come to Karachi. Wow, covered in cookie dough, nice and crispy. Flaky as well! And they’ve got the cookie dough filling inside. Looking brilliant.”

“So this viral cookie dough croissant was actually very good. You can see the generous cookie dough filling inside and the taste was so good. I highly recommend it,” declared another food reviewer.

As with any viral food trend, imitators have emerged across the globe, but for Karachi's crookie connoisseurs, Masoom's Bakery remains the ultimate destination to indulge in this delectable delight. From Paris to Karachi, the crookie craze continues to captivate taste buds and ignite a passion for innovative pastry creations.

So, if you find yourself in Karachi craving a unique culinary experience, make sure to stop by Masoom's Bakery and treat yourself to the irresistible charm of the crookie.

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