Threads to begin live sports scores

Threads to begin live sports scores on its site, starting with NBA basketball league, aiming to get audiences from X

Twitter competitor Threads is gearing up to get into live sports score display on the platform, initially starting off with the NBA league. Meta Platform CEO Mark Zuckerberg made the announcement recently with a promise to add more sports leagues in the future.

During a game, users will simply have to search for their teams on the platform to get an updated score. Similar to X's feature, which was launched in 2017, Threads will display the last updated score even after the game is over and will even provide details of the game time, ahead of schedule,

Scores will have two team logos, and clicking on any of these logos will direct users to a conversation online regarding the team.

After deciding to remove political recommendations from the site, Threads is diving into sports, which it considers a decent trending topic on social media. NBA discourse has been quite a storm on X, with coverage and conversation about the pro basketball league. Meta seems to be trying to get some of the storm on its own platform and drive up user engagement. Apple has recently also announced its own sports initiative.