Call to promote sustainable tourism
Pakistan Tourism Development Corporation (PTDC) Managing Director (DG) Aftabur Rahman Rana has emphasised the need to introduce tourism as a subject in schools and establish more academies to create awareness about responsible tourism in the country.
Announcing the date for the upcoming "Tourism Education Conference", he said the conference will be held in February under the auspices of PTDC.
“The purpose of the conference is to raise national prestige worldwide and promote local tourism.”
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He said heads of educational institutions and students will participate in the moot.
Talking to The Express Tribune, he said the government is taking concrete steps to promote tourism in the country which can become a major source of income for the country. PTDC is launching an awareness campaign about responsible tourism through social and electronic media platforms, he added.
The PTDC MD said a plan to establish five to six hospitals in different cities of the country is under consideration to ensure quality health facilities for tourists with the support of the Ministry of Health.
Published in The Express Tribune, January 11th, 2024.