Qatar returns to the spotlight on Friday little more than a year after the first World Cup held in the Arab world when the relocated and delayed 2023 Asian Cup gets underway amid a seismic shift in football's global order.
Fuelled by massive sums of Saudi cash, following huge investment from Qatar and the United Arab Emirates, West Asia is now undoubtedly the dominant financial power in the game but it remains to be seen whether that transfers to pre-eminence on the pitch.
Qatar go into the tournament as defending champions having picked up their first title five years ago with a surprise victory over four-times champions Japan in Abu Dhabi.
Following China's withdrawal as hosts because of its rigid "zero-COVID" policy, Qatar will now also stage the tournament for the third time in its 68-year history. China's footballing gold rush has petered out since it won hosting rights and Saudi Arabia has emerged as one of the most powerful forces in the game.
Emboldened by Qatar's success in hosting the 2022 edition, the Saudis emerged as the only candidate to host the 2034 World Cup, having already organised the Club World Cup and won the rights to host the 2027 Asian Cup.
Those moves have come after a major recruitment drive by Saudi Pro League clubs, led by the arrival of Cristiano Ronaldo, that has thrown further shade on their neighbours.
With many of his key players struggling for game time since the start of the foreign influx, however, former Italy coach Roberto Mancini might have his work cut out to lead the Saudis to their first title since 1996.
COMMENTS
Comments are moderated and generally will be posted if they are on-topic and not abusive.
For more information, please see our Comments FAQ