As winter blankets Swat Valley, tourism experiences a surge, highlighted by the recently concluded two-day Jeep and Bike Rally from Peshawar to Malam Jabba.
The event, a collaborative effort of Frontier 4x4 Club and the army, featured a convoy of 30 jeeps and 15 bikes. Departing from Peshawar Motorway Interchange, participants traversed a diverse terrain, blending roads and off-road stretches, culminating in an exhilarating finale at the Malam Jabba Ski Resort.
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The closing ceremony, held amidst the scenic backdrop of Malam Jabba, showcased a stunning display of jeeps and bikes, followed by the distribution of prizes and trophies to commendable participants. Expressing gratitude, rally participants commended the organizers for orchestrating an event that not only provided an adrenaline-packed experience but also contributed to the promotion of tourism in the region.
Events like this celebrate the spirit of adventure.
Published in The Express Tribune, December 18th, 2023.
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