Health advocates have called on the government to impose a ban on contemporary tobacco products such as e-cigarettes, nicotine pouches, and heated tobacco items to protect the youth of the county.
This plea was made during the Chromatic's Digital Media Influencers Conference held in Murree. The conference brought together prominent digital media journalists, influencers, dedicated activists, and esteemed health professionals, all united in their efforts to shed light on the alarming risks associated with modern tobacco products.
CEO of Chromatic, Shariq Khan, addressed the conference, emphasising the severe consequences of modern tobacco products on public health. He pointed out that manufacturers strategically exploit social media platforms and establish their presence near educational institutions, making it easier for vulnerable students to succumb to addiction. Khan stressed the urgent need for comprehensive action to counteract the pervasive influence of these products.
Read E-cigarettes : New addiction of choice for youth
During the conference, Malik Imran, Country Head of CTFK, presented concerning statistics, revealing that more than 1,200 children in Pakistan initiate smoking daily. Imran dispelled the notion that modern tobacco products are a safer alternative to traditional cigarettes, underscoring the adverse health effects of e-cigarettes and nicotine pouches.
While expressing satisfaction with the government's decision to double the Federal Excise Duty (FED) on cigarettes, Imran urged further tax increases, pointing out that the revenue generated by the tobacco industry pales in comparison to the annual economic burden caused by tobacco-induced diseases.
Dr Ziauddin Islam, the former technical head of the Tobacco Control Cell, contributed his expertise to the conference by debunking the myth that modern tobacco products are safer than traditional cigarettes. He highlighted the detrimental health effects of e-cigarettes and nicotine pouches, emphasizing the potential harm they pose to users.
Published in The Express Tribune, December 12th, 2023.
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