Karan Johar releases lipstick collection for a 'celebrity-worthy pout'

Filmmaker collaborated with beauty brand MyGlamm

Renowned film director and producer Karan Johar has recently collaborated with beauty brand MyGlamm to unveil the highly anticipated MyGlamm POUT collection, marking an exciting convergence of cinema and beauty. This innovative collection introduces a stunning array of pigmented, plumping lipsticks that promise to redefine the standards of lip care, offering users instantly voluminous and glossy lips.

At the core of this groundbreaking collection is the #WhenInDoubtPout campaign, a bold initiative that seeks to challenge traditional beauty norms. The campaign encourages individuals to embrace moments of uncertainty with a confident pout, transforming "when in doubt, pout" into a powerful mantra for celebrating inner beauty and self-assuredness.

In a collaborative post between Karan and Pout by Karan Johar, the filmmaker stated, "Get ready to Pout, baby! Introducing MyGlamm Pout by Karan Johar—10 sensational shades for that celebrity-worthy pout!" This announcement marks a significant moment in the beauty industry, promising users an opportunity to adorn their lips with celebrity-worthy allure.

 

 

 

 

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A post shared by MyGlamm Pout by Karan Johar (@poutbykaranjohar)

Often referred to as the 'King of Pouts,' Karan brings his unique perspective to the beauty industry, inspiring users to define their own pout with the MyGlamm POUT lipstick range. More than just a set of lip products, this collection is a celebration of individuality and empowerment, aiming to reshape the very concept of a pout.

In an exclusive interview with CNBC-TV18's Zenia Baria, Karan shared his vision behind the creation of the POUT collection. He stressed that beauty, to him, represents an expression of individuality and confidence. With POUT, he aimed to design a collection that empowers everyone to embrace their unique beauty, catering to diverse skin tones and preferences while making a bold statement with their lips.

Expressing his delight at the partnership with MyGlamm, KJo highlighted the collaborative effort to introduce a collection that not only promises high quality but also sets trends in the beauty industry. The POUT collection is envisioned as a bold step towards redefining beauty standards and encouraging self-expression.

Acknowledging the significant role of social media, particularly Instagram, in showcasing beauty products, Johar emphasised the platform's vast reach and expressed gratitude for the opportunity to present POUT by Karan Johar to a wide audience. Additionally, he hinted at POUT being the initial offering in a broader series of makeup products to come.

In essence, Karan's collaboration with MyGlamm and the creation of the POUT collection symbolize a commitment to inclusive beauty, empowerment, and trend-setting products, setting the stage for a new era in the makeup industry.

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