Alvi for marketplace to promote startups

Calls on entrepreneurs to adopt effective marketing strategy for their products

ISLAMABAD:

President Dr Arif Alvi on Wednesday called for establishing a marketplace to provide Pakistani startups a platform for promoting their indigenously developed products through linkages with the investors as well as the global markets.

The president, addressing the Angels Investors Summit and Startup Showcase, said the startups needed to effectively market their products and enhance their outreach for the benefit of the local population as well as the innovators.

He appreciated the 11 shortlisted startups for their excellence in developing the intellectual properties.

He lauded the “tremendous” innovative ideas of the startups who also gave presentations on their products which are gradually getting recognition in the market.

Alvi suggested the summit organisers record detailed video messages of the startups so that they could better explain their products to the people as well as the potential investors. He told the gathering that in the initial stage, the developed countries had also been benefiting from the foreign ideas by modifying them in accordance with their local needs.

Read: Call to foster entrepreneurship for economic uplift

Emphasising the use of technology and artificial intelligence in the health sector, Alvi said the telemedicine was the only solution to Pakistan’s health care problems as it would save the poor from paying for the transport and other hassles besides reducing burden on the system.

The president also called for utilising AI and other technologies to address the issue of mental health as around 24% of the population suffered from stress. Around 60-80% of college students were also under mental stress which sometimes led to violence or suicides.

Published in The Express Tribune, December 7^th, 2023.

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