Generative AI in Google search is now available in 120+ countries

Google is expanding its Search Generative Experience (SGE) in more than 120 countries.

Previously, Google had launched its generative AI-supported Search engine that allowed users to get more relevant information for their search.

The new update was first available in the United States and then eventually expanded to India and Japan. Starting today, Search Labs and SGE in English will be available to more than 120 new countries and territories around the world, including Mexico, Brazil, South Korea, Indonesia, Nigeria, Kenya and South Africa.

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Google is also enabling four new languages for everyone using SGE: Spanish, Portuguese, Korean and Indonesian. The platform is further testing the ability to ask follow-up questions directly from the search results page to make it an interactive experience.

The feedback over the new update has been positive so far as it is helping users with complex questions they wouldn’t typically think to search.