X working on game streaming, online shopping
'X' logo is seen on the top of the headquarters of the messaging platform X, formerly known as Twitter, in downtown San Francisco, California, U.S., July 30, 2023. REUTERS/Carlos Barria/File Photo
Elon Musk is seeking new video features to add to his newly branded platform, X, including game streaming and online shopping features, in order to make the site into an "everything app".
Formerly known as Twitter, X is experimenting with basic, Twitch-like game streaming features, currently only available to X premium subscribers. Musk showed-off the feature in a 54-minute Diablo IV stream posted from an anonymous Twitter account. Musk replied to the post and confirmed the feature was on the way.
https://twitter.com/i/broadcasts/1lPJqbrPAzlxb
Mark Kalman, an engineer at X, shared a video explaining how Premium subscribers can set up game streaming from their accounts by connecting Open Broadcaster Software (OBS) to their Twitter account via X Media Studio.
The new feature seems to support viewer comments in the streams, but currently lacks most of the creator-centric features of other platforms. The company has also said that it is exploring a new shopping feature with Paris Hilton. Variety has reported that Hilton has signed on to “create four original video content programs per year that include live-shopping features.”
X seems to be making vigorous attempts at trying to get more users to join and re-join the platform with different new features to attract them. It is yet to be seen how the reported features will pan out when launched.