Elon Musk’s X has paid $20m to creators
Twitter's official page with an "X" on the profile image is seen on July 23, 2023 in this screengrab obtained from a social media website. PHOTO: REUTERS
Formerly known as Twitter, X, has paid nearly $20 million to creators according to a post from X CEO Linda Yaccarino.
Z began paying creators in July for a share of the ad revenue they earned from ads served in replies from to posts. Eligible creators had to have subscribed to X Premium and have more than 500 followers with more than 5 million tweet impressions for the last three months.
The first payments accumulated to $5 million, Elon Musk said, from February onwards.
Creators are also now incentivized to get users to reply to their tweets, as more are driven to subscribe to premium and win a share of the ad revenue from the company.