Tamasha rewrites cricket streaming records in Pakistan

From homes to tandoor shops, Tamasha's cricket fever united the nation on mobile screens

 

With its record-breaking viewership, unprecedented user engagement, and the ability to captivate diverse audiences, Tamasha has emerged as a game-changer in the world of cricket streaming, further fuelling the nation’s love for the sport.

The platform recently achieved remarkable milestones during the live streaming of cricket matches, solidifying its position as the go-to platform for cricket enthusiasts across the country.

Highest concurrency: Achievement unlocked

With its Android, and iOS apps and website streaming, Tamasha soared to new heights, achieving an astonishing concurrency of 4.8 million viewers during a live stream of the thrilling sporting event.

This milestone reflects the growing appetite for cricket content on mobile devices and establishes Tamasha as a key player in the country’s digital entertainment landscape.

This feat sent shock waves across the digital landscape, demonstrating the platform’s capability to handle an unprecedented number of viewers concurrently.

Record-breaking viewership

A single cricket match drew a record of 72 million views, smashing previous records and underscoring Tamasha's popularity amongst cricket fans.

The platform’s commitment to providing seamless live-streaming experiences has certainly paid off, with millions tuning in to witness their favourite cricketing moments.

 

 

Massive user engagement

Tamasha’s cricket coverage garnered an impressive 14.4 million+ users on a single mobile platform during a cricketing event. This exceptional engagement showcases the platform’s ability to bring people from all walks of life together to enjoy the excitement of cricket on their mobile screens.

 

Brands capitalise on massive viewership

Recognising the immense reach and engagement levels of Tamasha, a plethora of brands have leveraged the platform for advertising during live matches.

The platform provides an effective avenue for brands to connect with their target audiences, capitalising on the massive viewership witnessed during live cricket broadcasts.

A cricket fever taking over

With millions flocking to their mobiles to watch live cricket action on Tamasha, Pakistan has become engulfed in cricket fever. This widespread viewership served as a testament to cricket’s unifying power and Tamasha’s role in bringing communities together.

The rise of Tamasha as a cricket streaming platform has ushered in a new era of convenience and accessibility for cricket fans across Pakistan. No longer restricted to traditional television broadcasts, cricket aficionados can now enjoy their favourite sport on the go, anytime, anywhere.

Tamasha has played a pivotal role in democratising cricket content, making it accessible to a wider and more diverse audience. The platform’s user-friendly interface, high-definition streaming, and real-time updates have set new standards for the delivery of cricket content on mobile devices.

The road ahead

With its record-breaking achievements and unwavering commitment to delivering the best cricket-watching experience, Tamasha is poised for even greater success in the future. The surge in mobile viewership on Tamasha not only marks a triumph for the platform but also signifies the broader digital transformation underway in Pakistan

The platform continues to innovate and expand its offerings to cater to the ever-growing demand for cricket content on mobile devices. As more and more Pakistanis embrace mobile technology, platforms like Tamasha are at the forefront of revolutionising the way people consume content.

As cricket remains an integral part of Pakistan’s cultural fabric, Tamasha is on a mission to make every cricket match an unforgettable experience for fans across the nation.

With millions of users and an insatiable appetite for cricket, Tamasha’s journey has only just begun.