Sparx: Bringing star-studded innovation and affordability to Pakistan's smartphone scene

The event was capped off by the unveiling of their stellar flagship device Neo7

Press Release
Mr Asif Khan Chairman Deploy Group


Pioneering Pakistan's technological renaissance, Sparx Smartphones, the country's native smartphone brand, has captivated the nation with its unwavering commitment to providing high-quality mobile phones at budget-friendly prices.

Backed by Deploy Group, Sparx is determined to redefine the norms of the established smartphone market, envisioning a future where advanced technology is within everyone's reach. This ambitious local brand isn't merely trading products; it's revolutionising digital inclusion, accessibility, and exceptional customer service.

In a recent grand ceremony in Lahore, Sparx's vision was crystallised with the launch of their flagship device, the Neo7 Ultra. This event, which brought together the luminaries of the tech industry, including media personnel, online tech bloggers, social media influencers, and entertainment celebrities, was a spectacle to behold.

Extensively covered by various news outlets, a highlight reel was later broadcasted on Express News, making the milestone accessible to the wider public.

Asif Khan, Chairman of Deploy Group, eloquently shared the company's mission and vision at the heart of the event. He emphasised:

At Sparx Smartphones, our goal is to catalyse a revolution within Pakistan's smartphone industry. Our focus isn't solely on selling devices but on being a customer-centric technological pioneer.

We aspire to bridge the technology gap and make the latest advancements accessible to the average Pakistani. We envision a future where Pakistan stands as a digitally empowered nation.

We aim to dismantle the notion that high-quality smartphones are a luxury reserved for the elite. We are committed to delivering top-notch technology into the hands of every Pakistani, an ideology embodied in each Sparx smartphone, especially our newest flagship device, the Neo7 Ultra."

The event took an exciting turn when Sparx Smartphones unveiled its TV commercial for the first time. The brand ambassadors, heartthrob Wahaj Ali, and the captivating Maya Ali, emerged on stage following the commercial, creating an unprecedented and memorable moment in Pakistan's tech industry.

Sparx's disruptive approach has made a remarkable impression, carving out a significant niche in the Pakistani market. Its strategy of offering premium features at competitive prices is altering the perception of what premium smartphones should cost.

By synergising cutting-edge technology, inventive design, and superior customer service, Sparx is steadily winning over Pakistani consumers.

The successful launch of the Neo7 Ultra signals Sparx Smartphones' commitment to their mission and vision. The brand is gearing up to continue its journey, rolling out advanced tech devices at affordable prices to foster a more digitally inclusive Pakistan.

Indeed, the path ahead is riddled with challenges, with established international brands holding sway over the market. However, if the recent launch event and the warm reception of Neo7 Ultra are any indicators, Sparx Smartphones is well-positioned to ignite a technological revolution in Pakistan.

The crowning glory of the event was the unveiling of the Neo7 Ultra's distinctive features. The Omni Glass Finish lends an air of premium elegance and luxury, previously only seen in expensive foreign brands.

Under the hood, the Neo7 Ultra packs a powerful punch with a hefty 6GB RAM and a spacious 128GB ROM equipped with UFS2.2 technology for lightning-fast processing and multitasking.

Photography aficionados will love the 50MP Dual AI Camera that delivers stunningly detailed and vibrant images. The 13MP Punch Hole front camera is a treat for selfie lovers, ensuring beautiful, clear pictures every time.

The phone sports a large 6.52-inch Punch Hole display for a superior visual experience, backed by a robust 5000 mAH battery with 18W Sonic Charge, ensuring extended usage and rapid charging.


L R: Sophiya Anjam, Sara Bhatti, Syed Shafaat, Zeeshan Qureshi, Wahaj Ali, Maya Ali, Asif Khan, Bill Zhang, Naveed Rangeela, and Gary Xu

L R: Sophiya Anjam, Sara Bhatti, Syed Shafaat, Zeeshan Qureshi, Wahaj Ali, Maya Ali, Asif Khan, Bill Zhang, Naveed Rangeela, and Gary Xu

Echoing the excitement of the event, Deploy's CEO, Zeeshan Qureshi, and Managing Director, Naveed Rangeela, reaffirmed their commitment to the vision of Sparx Smartphones. The duo expressed their pride and eagerness for their customers to experience the product.

With its uncompromised commitment to quality, advanced technology, and affordability, Sparx's Neo7 Ultra sets a new standard in the local smartphone market.

The unshakeable determination reflected in the words of the Chairman, CEO, and Managing Director, coupled with the Neo7 Ultra's stellar features, underscores that Sparx Smartphone is here not just to compete, but to lead a revolution


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