Twitter to offer ad revenue share to select content creators

Twitter announces Creator's Program where select Twitter creators will be eligible to receive a part of ad revenue

Twitter said on Thursday that select content creators on the social media platform will be eligible to get a part of the advertising revenue the company earns.

The content creators will get a share of revenue from ads displayed in their replies, Twitter said, adding that to be eligible the creators should be verified users with at least 5 million impressions on their posts in each of the last 3 months and have a Stripe payment account.

Surprise! Today we launched our Creator Ads Revenue Sharing program.

We’re expanding our creator monetization offering to include ads revenue sharing for creators. This means that creators can get a share in ad revenue, starting in the replies to their posts. This is part of our…

— Twitter (@Twitter) July 13, 2023

Twitter is trying to draw more content creators to the platform. Earlier this year, the company allowed users to offer paid subscription to their content on the platform.

Elon Musk, the billionaire who bought Twitter last October, has previously said the company will pass on the entire subscription revenue to creators in the first year excluding payment gateway charges.