The recent release of the song Pasoori Nu for the movie Satyaprem Ki Katha has stirred up a mixed response on the internet. The recreation of Ali Sethi and Shae Gill's global hit song of Pakistani origin has faced criticism from some social media users, questioning why renowned singer Arijit Singh agreed to sing the remake.
However, amidst the debate, tweets from an unverified Twitter account allegedly belonging to Arijit have gone viral, shedding light on the singer's motivations behind his decision. In these tweets, Arijit mentions a commitment made by the makers of the film to support underprivileged children through a yearly fund for a school. It must be noted that the authenticity of the account remains uncertain.
According to the viral tweet, Arijit agreed to sing the Pasoori Nu remake because the film's makers promised him a yearly fund for a school for underprivileged children. In response to a tweet that asked him why he didn't reject a song as Bollywood's top singer, the artist allegedly tweeted in response, "Well, the maker has promised me a yearly fund for a school for [the] underprivileged. That's more important. We'll bear some abuses." Another tweet reads, "The maker has promised me a yearly fund for a school for [the] underprivileged."
well
— WhoamI (@Atmojoarjalojo) June 26, 2023
The maker has promised me a yearly fund for a school for undee privileged
thats more important
thode gaali kha lenge🤣
The maker has promised me a yearly fund for a school for underprivileged
— WhoamI (@Atmojoarjalojo) June 26, 2023
Furthermore, as a response to the mixed reactions received for the song, Arijit, as per the tweets from the unverified account, showed resilience and stated that he expected such reactions and remained unaffected by them. He also commented on the presence of propaganda in the music industry, suggesting that artists are often subject to being made or broken according to the convenience of the industry.
The tweet in question stated, "We, as music lovers don't want to see people bringing down an artist. Understand this is all propaganda. [The] industry makes and breaks an artist as per their convenience. We fight because they want us to." The layered message hints at greater forces at play, puppeteering the industry in a way where audiences are influenced through alleged propaganda to create divides and also impact an artist's career.
we as music lovers dont want to see people bringing down an artist.
— WhoamI (@Atmojoarjalojo) June 26, 2023
understand this is all propaganda
industry makes and breaks an artist as per their conveniences
we fight becuase they want us to
The idea of using his talent to bring about positive change allegedly resonated with Arijit, leading him to embrace the project despite the existing iconic status of Ali's original song. If true, this showcases Arijit's philanthropic spirit and his belief in utilizing his influence for a greater purpose beyond just creating music.
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