LinkedIn to test ad product for video streaming services

LinkedIn is working on a video advertising product that can let marketers target users with professional networks

Microsoft Corp-owned LinkedIn said on Thursday it was working on a video advertising product that would allow marketers to target users of the professional networking site while they watch content on streaming services.

This comes after LinkedIn introduced AI features to help advertisers write ad content, part of a strategy to expand its ads business at a time when economic uncertainties have hit advertising budgets.

"In-stream video ads can change the way brands and buyers reach and engage their audiences," Penry Price, vice president of marketing solutions at LinkedIn, told Reuters.

LinkedIn’s trailing 12-month revenue is north of $14 billion, and as of the third quarter of fiscal year 2023, revenue increased 8% year-over-year.

The company generates revenue from ad sales and subscriptions for recruiters, job seekers and sales professionals.

The Information reported the news earlier on Thursday.