Alexa will no longer use celebrity voices

Amazon is discontinuing the celebrity voices of Samuel L. Jackson, Shaquille O'Neal, and Melisssa McCarthy.

The celebrity voices could respond to questions, tell jokes, or narrate a story. Amazon launched the feature with a starting price of $0.99 in 2019. However, the current rate of purchase is $4.99.

In a statement given to The Verge, Amazon spokesperson Eric Sveum says, "After three years, we're winding down celebrity voices. Customers will be able to continue using these voices for a limited time and can contact our customer service team for a refund."

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Samuel L. Jackson's Alexa voice is available till June 7, whereas Shaquille O'Neal and Melisssa McCarthy's voice is there until September 30 of this year. The reasons for discontinuation have yet to be made clear.