Google's ChatGPT rival launches in search

Its generative AI will 'help understand topic faster, uncover new viewpoints and insights and get things done easily'

Just after Microsoft incoperated ChatGPT into its Bing search engine, Google was working feverishly to catch up in the AI race. The company is now finally rolling out its own AI tool, Search Generative Experience or SGE, for its search engine.

According to Google's blog post, users can experiment ideas with the SGE and provide feedback to the company.

Its generative AI will “help you take some of the work out of searching, so you can understand a topic faster, uncover new viewpoints and insights and get things done more easily.”

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The feature was announced during Google's I/O event this month, but now the product is available for users to test out.

The new search places a new section at the top of search results, which collects information from various sources in just one box, without having to click on different website links.

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To try Google SGE, users located in the US will have to sign up to Google Labs. They will eventually receive an email from the company to get started on using the feature.