PEMRA serves notice, issues warning to ‘Tere Bin’ makers

The regulatory office asked makers to remove ‘inappropriate content’ immediately

Wahaj Ali and Yumna Zaidi starrer Tere Bin’s controversial content has now irked Pakistan Electronic Media Regulatory Authority (PEMRA) as well. The drama created an uproar on social media after a clickbait promo hinted at marital rape between Murtasim (Wahaj) and Meerab (Yumna).

But due to heavy backlash, the episode was allegedly edited with “Whatsapp Quality” voiceovers. The haunting visuals, however, were still there and PEMRA has now issued an official warning against it.

On Friday, two days after the said episode aired on television, PEMRA issued a press release on its official Twitter account that warned Tere Bin makers to not stop airing “inappropriate” content that goes against the rules of the organisation. The press release stated, “Episode 47 of Geo Entertainment channel’s TV serial Tere Bin showed inappropriate content that clearly goes against rules of PEMRA and that of the 2015 electronic media regulations.”

pic.twitter.com/dbLwu1gpBa

— Report PEMRA (@reportpemra) May 26, 2023

It further asked the makers to remove/hide the said content immediately and make sure that no similar content gets aired in any of their future episodes. “Strict action will be taken against the makers in case any other regulation is comprised next,” it concluded.

Social media users responded to PEMRA’s tweet and called it “a little too late.” A user wrote, “Did you just wake up now? They changed the episode. There’s nothing controversial now. First watch it, at least.” Others congratulated the social media warriors who raised their voices against marital rape and its negative depiction on television and succeeded in changing the narrative.

Tere Bin, directed by Siraj ul Haq, also stars Bushra Ansari, Sabeena Farooq, Sohail Sameer, and Hira Soomro in pivotal roles.