Innovation unleashed: GroupM and Kinetic join forces to bring Programmatic DOOH to Pakistan

The partnership will enhance Pakistan's Digital Out of Home landscape with new expertise and innovation

One of the biggest names in media, Groupm and Kinetic, have unveiled yet another industry first: Introducing Pakistan to Programmatic Digital Out-Of-Home (DOOH).

The impact of this groundbreaking endeavor will be felt throughout Pakistan's media and advertising industry, bringing more innovation and effectiveness to marketing strategies than ever before.

Cue Cinemas in Lahore hosted the event on May 9th to demonstrate the innovative people-powered marketing model. It was a chance for attendees to witness firsthand, the future-ready capabilities of People Powered Marketing, which provides businesses in Pakistan with a more effective way to reach their target audience.

GroupM CEO, Naveed Asghar, shared his thoughts on this momentous occasion:

“As the media industry leader, the onus is on us to continue driving innovation and to bring in the best practices across the globe. Out of Home is a growing and an important touch point in the consumer journey and the introduction of programmatic digital out of home, will help us develop effective Omnichannel strategies for our clients/brands - essentially significantly enhancing ROI of marketing investments”

This strategic partnership between Groupm and Kinetic will bring new innovation and expertise to Pakistan's booming Digital Out of Home industry - paving the way for precision marketing. MyAdbooker, Netherlands, also participated as a strategic partner in developing the supply side platform (SSP) in Pakistan.

Kinetic Pakistan CEO, Ahsan Sheikh exchanged his views as well

“We, at Kinetic, believe in thought leadership, revolutionising the landscape of Out of Home and bringing the best global technologies to Pakistan. We feel programmatic Digital Out of Home (OOH) system is the future of Out of Home advertising and will prove to be a real game changer for the industry”

There has been a lot of excitement and enthusiasm among marketers about this new advancement in marketing. It is believed by Groupm and Kinetic that this innovation will transform Pakistani advertising in the future.

Gracing the event, MyAdbooker CEO, Radjen Van Wilsem stated:

With the introduction of programmatic in Pakistan, we see a high potential of creating more omnichannel campaigns by closing the gap between Digital Out of Home and Online advertising, by providing the compatible Tech for media buying."