Business

Pakistan aims to woo tourists

Participation in travel mart to promote soft image of country

App May 02, 2023

Tourists enjoy a bright day out in Murree as the snow lies sparkling in the sunlight. PHOTO: APP/FILE

ISLAMABAD:

A 25-member delegation of Pakistan under the leadership of Adviser to Prime Minister on Tourism and Sports Awan Chaudhry is participating in the Arabian Travel Mart (ATM) Dubai 2023, being held from May 1 to 4, to showcase the rich tourism potential of the country.

ATM is a leading global event for the inbound and outbound travel industry in the Middle East. More than 160 countries and 2,000+ exhibitors from around the world are participating in this year’s edition of ATM in Dubai.

Pakistan Tourism Development Corporation (PTDC) has put up a pavilion along with partner organisations such as the Trade Development Authority of Pakistan (TDAP).

PM adviser and Pakistan’s Ambassador to the UAE Faisal Niaz Tirmizi jointly inaugurated Pakistan’s pavilion.

Speaking on the occasion, the adviser applauded the efforts of PTDC for the promotion of tourism in Pakistan and encouraged the participation of private sector in the ATM Dubai.

He said it would enhance business-to-business linkages with counterparts in the Middle East and other countries and increase the flow of foreign tourists and investors to Pakistan.

Ambassador Tirmizi said that the participation of Pakistan in ATM after a long gap “is very significant” and would help to promote inbound tourism and create soft image of the country at the global level.

“It will provide more business-related opportunities to private sector stakeholders and bring investment from the Middle East,” he stressed.

PTDC Managing Director Aftab Rana apprised the audience that the country was blessed with breathtaking natural beauty, rich culture and heritage, and great diversity of landscape, offering an unmatched tourism potential.

He said the government was committed to promoting tourism for socio-economic development and employment generation in the country.

“The participation of Pakistan will certainly enhance the influx of foreign tourists to explore the rich potential of the country.”

Published in The Express Tribune, May 2^nd, 2023.

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COMMENTS (2)

Adnan Aziz | 1 year ago | Reply Such high expectations with ZERO infrastructure and almost ZERO tourism-related facilities A daydream. The Minister with his 25-member delegation is definitely on a pleasure trip at a time when we are begging in all directions for some dollars. What a waste of precious scarce resources

Afnan | 1 year ago | Reply It is never going to be possible that tourism will play any significant part in our economy due to so many reasons. We all know what those are.

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