The current economic uncertainties have led many small business owners to look for creative ways to grow and sustain their businesses but finding the right solution has not been easy for many.
When it comes to female entrepreneurs in Pakistan who dream of breaking the glass ceiling, they are often restricted by certain physical, personal, social, and financial challenges that may limit their ability to expand their businesses.
Cadbury Dairy Milk is taking an initiative to help small women-owned businesses thrive. With its thought provoking campaigns, the brand has empowered women in unique and innovative ways in the last couple of years.
In 2021, Cadbury released a communication on women empowerment by supporting their right to education as opposed to early marriages in Pakistan. The dialogue aimed to create awareness around the importance of education in shaping the lives of young girls and women. The brand's message was well-received, and it resonated with many across the country
As a part of its continued efforts for the cause, this Ramazan Cadbury Dairy Milk has initiated a new, plausible campaign, 'Cadbury Kitchen', to augment the capabilities of women chefs, who run businesses from their kitchen, in scaling their small businesses.
Cadbury’s latest campaign featuring the effervescent Mahira Khan as its face is setting a precedent for shifting focus of conventional marketing. The brand is dedicating its marketing investments toward highlighting women home chefs, promoting them in a way that facilitates their business through mileage and visibility.
Cadbury Dairy Milk has brought the ever-popular Mahira and many influencers on board to act as an advocate for these small businesses. The brand believes the hard work and dedication of these women must be acknowledged, and Cadbury Kitchen is the perfect platform to achieve just that and a lot more!
It's an incredible opportunity for women who can capitalise on this chance to elevate their business to new heights. The winning Cadbury Dairy Milk dessert recipes will score a place on the renowned brand’s website and other digital platforms alongside shout-outs from premier food and lifestyle influencers that the brand has collaborated with.
Have a finger-licking dessert recipe in mind or know a brilliant Dessert home-chef who deserves to be featured by the chocolatier?
Send the entries now on their official website at cadburypakistan.com, and help Cadbury Dairy Milk in its journey of spreading 'Kuch Acha and Kuch Meetha' in the lives of talented women home-chefs of Pakistan.
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