TikTok might be working on paywalled videos

TikTok is trying to target the older audience in the US amid the growing restrictions


Tech Desk February 14, 2023

TikTok is continuing to make the platform attractive for creators as it is reportedly working on paywalled videos and a creator fund.

As per the reports, the new paywall update will allow creators to set a price on their content. The producers can charge $1 or any other amount of choice to enable the audience to watch their videos.

As of now, it is still being determined how the system will work, but TikTok is trying to target the older audience in the US amid the growing restrictions.

The short video platform is also working on revamping its Creator Fund. TikTok had previously launched a Creator Fund in 2020, with a $1 billion pool of money that pays creators for popular videos for three years.

After receiving some backlash, the revamped model will try to reach out to more content creators. It now plans to allow users with 100,000 followers and those who make longer videos to be eligible for the funds.

The revamped model is expected to launch in the US by next month.

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