Instagram might be working on paid verification

According to a code spotted by Alessandro Paluzzi, Instagram might be implementing a paid verification service


Tech Desk February 04, 2023

Instagram might be considering the possibility to add paid verification to its platform, based on code seen by reverse engineer Alessandro Paluzzi.

The app developer shared screenshots in the app's code, Tech Crunch reported, which clearly referenced a "paid blue badge".This could mean that Meta is planning to verify users on Facebook and Instagram for a fee, similar to what Twitter CEO, Elon Musk had done this past year.

Paluzzi also unearthed a new type of paid subscription that might be coming to the social platform. However, Meta might have to tread cautiously and not repeat Twitter's mistake, which had backfired disastrously. The Twitter Blue subscription had introduced paid verification, which had prompted many users to impersonate themselves as others with a blue badge, including a dozen of Elon Musk accounts that popped up.

Read: Twitter to share ad revenue with some content creators

Instagram has had a tough criterion to get blue verifications to accounts, even though a black market had existed where users paid thousands of dollars for verification badges, the paid verification if implemented might change the picture for many users.

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