The rapidly rising prices and dipping quality are some of the biggest concerns of shoppers looking to find value in the apparel they purchase with their hard-earned money to enhance comfort and style.
Keeping that in mind, Hush Puppies, the leading international footwear brand, has launched an exclusive apparel line just in time to cater to the problem. The expansion move was made to give Pakistani modern-day consumers a one-stop solution for all their fashion needs without anyone having to break the bank.
Those of you who grew up in the 90's will remember Hush Puppies as a brand that you could always trust when it came to shoes. Needless to say, Hush Puppies has been a problem solver ever since it opened its doors in Pakistan back in 1992. The brand was at the forefront of providing chic yet comfortable shoes with quality that lasts a lifetime.
After decades of experience in manufacturing top-tier comfy shoes, they’ve now launched a modish Autumn Winter 2022 footwear and apparel collection to provide high-quality western apparel to Pakistanis at prices that are unbelievably competitive.
Hush Puppies collection, titled Head to Toe with Hush, is high-quality comfort-driven, smart casual western wear for both contemporary men and women.
Ahsan Rashid, CCO Firhaj, and core ideation person for the apparel launch, shared:
"After extensive R&D, Hush Puppies has come up with the ideal range to launch. Both men’s and women’s smart casual collections reflect the choices of our modern consumer."
The classy cuts, comfortable fabric, and delightful colours mean that the apparel line caters to the needs of diverse consumers who like to do everything in style without compromising comfort. The aesthetically pleasing apparel feels soft on the skin and encourages the wearer to live on the bright side, which brilliantly reflects the brand’s logo and design philosophy.
The DVC that was launched with the campaign is no less comfy. It inspires people to keep a positive outlook on life, no matter the situation. Just like the stylish collection, the DVC amazes onlookers by encouraging them to find comfort in looking at the bright side.
The feeling of comfort that a lending hand can stir, the giddiness of wins, the appreciation of small moments and the ups and downs life brings – the goal is to embrace everything with gratitude. The narration and visuals urge the audience to come together and celebrate life as we know it with Hush Puppies Pakistan from Head to Toe.
Ravia Saqib, Head of Marketing Hush Puppies, the key thought leader of the concept, commented:
"We, as a brand, have always believed in tying brand communication back to our core philosophy, and with apparel, it was no different. In this world of constant ups and downs, we want to encourage our audiences to look at the bright side of life. So, here's to looking towards comfort, looking into opportunities, and looking at the future."
Value-driven brands like Hush Puppies are evolving with consumer needs and it’s delightful to witness this shift in the market. Mohammad Qasim, Managing Director Firhaj, shared:
“Head to Toe is a philosophy we've been working on for quite some time. Hush Puppies Pakistan spearheaded the same for its global counterpart by being the first to introduce the one-stop concept.
We are proud to announce that Firhaj, the official licensee for Hush Puppies in Pakistan, will also be designing and manufacturing apparel for global audiences."
Make a bold statement without compromising comfort with Hush Puppies' Autumn Winter 2022 Footwear and Apparel Collection. Formals or casuals, Hush Puppies Pakistan has got you covered from #HeadToToe.
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