Google CEO Sundar Pichai tweeted that Google Search reached a milestone by getting the highest traffic ever during the FIFA World Cup 2022 Final in its 25-year history.
The platform became a source of information for the World Cup, especially for the final match which is reported to be the most-watched final ever.
To capture the maximum number of audience for its search engine, Google designed a dedicated section for the updates that appeared upon searching "World Cup". The section also allowed users to turn on the notifications for all the matches or for specific ones.
Search recorded its highest ever traffic in 25 years during the final of #FIFAWorldCup , it was like the entire world was searching about one thing!
— Sundar Pichai (@sundarpichai) December 19, 2022
To further celebrate the historic win of Argentina, Google also shows fireworks followed by the display of the country's flag when a user searches for results of the match.
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