Dalda pays a heart-warming tribute to all mothers in the most beautiful way possible

Fawad Khan takes the audience down the memory lane with Dalda's captivating 'Maamta' story


Dalda Foods
Press Release


There’s no connection on earth that can surpass the beauty that’s exuded by the relationship of a mother and her child. The inseparable bond tugs at our heartstrings and provides matchless warmth and comfort.

Dalda, a brand which needs no introduction has always paid tribute to this exquisite bond in diverse campaigns that have managed to win our hearts each time.

Generations have grown chanting the slogan “Jahan Maamta, wahan Dalda.” Many of us have it etched in our memories, making it a tagline that we all somehow associate with feeling loved, cherished and mothered.


Over the years, Dalda has managed to grow internationally, yet has remained true to its roots. Just like a mother never compromises when it comes to her family’s health and her love never changes, Dalda, has also proved that it never compromises on its quality. Dalda's utmost concern is the health of its consumers.

Dalda’s engrossing 'Maamta' story brings everyone together, regardless of their age or generational gap.

The TVC evokes nostalgia and pays tribute to a mother’s love like no other. And to top it all, the latest ad’s storyline has been narrated by none other than the ever-handsome Fawad Khan, who also happens to be one of the most looked-up actors in the industry. It goes without saying that the heartthrob adds just the right amount of magic to the tale.


This story centres around one of the most common struggles mothers face every day, and that is feeding their children healthy, scrumptious food. The TVC brilliantly illustrates how mothers make up stories about lions being fond of parathas and spider-man loving pasta for their children just so that they would remain strong and happy by eating healthy food made using Dalda oil.

The TVC hits all the right notes, delivering happiness, fun moments, and a sense of nostalgia in a short amount of time. The engaging storyline and sweet, husky voice-over make this commercial truly shine. It indeed is refreshing to see an advertisement that breaks the monotony of neon lights and rap battles.

Take a moment to relive your childhood memories with this beautiful TVC that will tug at your heartstrings.

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