Ali Zafar's track Jhoom has created waves once again after 11 years on both sides of the border. It has been featured in Instagram reels by leading Bollywood stars including Esha Gupta, Hina Khan, Genelia Deshmukh, Palak Sindhwani and Amy Aela.
Jhoom takes you through a melodic journey of simple yet convincing poetry, encompassing the concept of love; one that can be interpreted in different manners.
Celebrities, dancers, influencers and just everyday users too are making the most of Jhoom on their Instagram. 11 years since its release, the song has become a worldwide raging hit with over 200,000 fan videos on Instagram alone in just 10 days.
The Kill Dill actor has released an official video which is a compilation of some of these videos, representing the very idea behind Jhoom, that we are all connected to one another like pearls in a string.
In a message posted with the video, Zafar said, "The only thing that separates us in our limited perception of reality. Beyond that is freedom and love expressing itself through music.”
Zafar's album Jhoom completed 11 years this year. The album, released in 2011, topped the music charts in Pakistan, as well as in India for several weeks after its release.
The album is an amalgamation of acoustic numbers and Sufi pop; the singer goes on to compose and sing two of Mirza Ghalib’s classic verses. Three of the 12 tracks on the album, namely, Allah hu, Nahin Re Nahin and Daastan e Ishq have already been performed on Coke studio. The remix culture helped Zafar with two more tracks, an R & B mix of Jhoom and the dhol version of Daastane Ishq.
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