Website: Karachi’s very own Amazon

Published: August 20, 2011
No libraries? No problem. We can now rent-a-book.

No libraries? No problem. We can now rent-a-book.

‘We shouldn’t teach great books, we should teach a love for great reading.’

There is now a forum that follows the wisdom of this saying by facilitating passionate readers in Karachi with an online library. Founded by Usman Siddiqi and Jawad Yousuf, The Readers Club is a unique book rental service initiated two years back. With TRC, book lovers and addicts in Karachi can rent their favourite titles, read and then return them and get others. It works exactly like a library, only better: the books come to your doorstep.

With about 3000 books and 300 active members, this forum seems to be growing in popularity among all kinds of people from housewives and elderly readers to the children and the youth. The success of TRC encouraged the founders to start an online book store as well, called Kitabain has more than 50,000 books in store and makes deliveries all over Karachi. They have both English and Urdu books belonging to different genres including biographies and memoirs, current affairs and politics, history, religion, fantasy and sci-fi, children’s books, fiction, self help, cookery, graphic novels, humour, reference books and others.

Co-Founder Usman says: “We started The Readers Club to provide a cost effective and efficient way for people across the city to indulge in reading from the comfort of their homes and offices. It wasn’t started as a commercial venture but rather to address the gnawing problems of a lack of libraries and the high cost of books. The response to the service has been extremely encouraging and beyond our most optimistic expectations.”

Indeed, most avid readers have greeted the newly formed club with much joy and anticipation.

Ayesha Sana, a Canadian Pakistani who has now moved to Pakistan, says “When I moved here, I was amazed at how little Karachi had to offer to literary hobbyists like myself. It took me eight months of frustration before I came across and Voila! I found my Amazon books right here in Karachi. From there I learnt about Readers Club and found it amazing. I think it’s a great service, especially for people like me who can’t live without devouring books. Their collection, however, needs some work and it would be nice if they expand the Readers Club collection.”

Aqsa who is a housewife with two kids, enjoys the easy-access factor the most, “The best part is being able to view books online, select them and simply place an order. I never had any issues with their delivery service too.” Aqsa’s eldest daughter, Umm-e-Qulsoom, is in kindergarten and she thinks it would be nice if there was more variety for Umm-e-Qulsoom too. “They do have lots of children’s books, but not many for her age. Sure I can go to their request option and ask for book titles, but it would be better if I had a pile to choose from.”

Usman says, “We have strong demographic data on what people want and what can get popular among our members.” The best driving force for Readers Club and, he says, has been the customer loyalty.

According to Usman, it’s the feedback, suggestions and requisitions from users and members that have helped these sites to improve their functionality. Without paying any heed to the feedback, it would have been impossible to cater to the needs of the users.

He says they plan to expand Readers Club across Lahore and Islamabad gradually while they are already delivering in Lahore and a few other cities from’s platform.

For now anyone is Karachi can read a title available on Readers Club’s online shelves or order a book for purchase from

Both Readers Club and also cater to those who want to swap or sell their own titles with their members. Many book stores publish their hot titles on for very reasonable rates. The best titles are mostly featured on the front page and sell like hot cakes. So if you have been clueless about what to do with your old books and where to buy new ones without putting a dent in your wallet, you know where to go. Reach out for your laptop!

Published in The Express Tribune, August 20th, 2011.

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Reader Comments (14)

  • Anon.
    Aug 20, 2011 - 4:16PM

    Wooohoo for Kitabain! I use it all the time and its awesome


  • Meek Al
    Aug 20, 2011 - 6:23PM

    Now that is good news for a change! Civility in an ocean of madness.


  • Aug 20, 2011 - 9:32PM


    We need more online libraries like such to develop reading culture.


  • Aug 20, 2011 - 11:20PM

    iteresting idea. i must say th hobby of reading must stay alive. now waiting for kitabain to reach Lahore too.


  • Aug 20, 2011 - 11:29PM

    @Rai Azlan: delivers countrywide, so you can order books in Lahore too. Infact a few our most regular customers are in Lahore! Thanks!


  • Aug 21, 2011 - 12:06AM

    I’m a huge fan of, they deserve all the appreciation. Keep it up!! <3


  • Aug 21, 2011 - 11:09AM

    I have recently discovered and found their fiction collection to be absolutely amazing. I found some of the really-hard-to-find gems there, e.g, ‘I know this much is true’ by Wally Lamb, or ‘Les enfants terribles’. Hats Off to Mr. Usman and Co. It is The place for all the literary starved Karachiites out there. I wish them all the best.


  • ayesha
    Aug 21, 2011 - 2:49PM

    Agreement with the comment below; I’ve found books here that I haven’t been able to find anywhere else: Jules and Jim, Accidental Death of an Anarchist, and many many more. And all at such reasonable prices! I use it constantly … was a little perturbed about this article coming out and having to share this hidden treasure :p. Once or twice I’ve made orders in the afternoon and found the books at my doorstep the next day ! Also Mr. Usman – whom I dealt with over email when first making my account and when I had to cancel a purchase – is clearly very efficient, professional and dedicated.


  • lone ranger
    Aug 21, 2011 - 5:53PM is awesome and cool. i have been telling about it to my friends for some time. the readers club is super-efficeint and has good packages too. i too like ayesha was a bit peaved at looking at this article.


  • MIR Mehdi
    Aug 21, 2011 - 6:29PM

    Its a brilliant idea, I congratulate both Mr. Usman Siddiqui and Jawwad Yousuf and wish them success on their endeavor.


  • Atefa
    Aug 22, 2011 - 10:02AM

    We’re loyal customers of, and my kids love to select their choice of books from its site- its easy to use, has a rapidly growing collection and the prices are reasonable, but what i love best about them is their prompt delivery service and polite and sincere customer care- this is what really makes them stand out amongst other local online bookshops in karachi.


  • IZ
    Aug 23, 2011 - 3:26PM

    Both Readers Club and are excellent services and the founders deserve all the recognition and kudos they can get. I would agree that Readers Club would benefit from a wider variety but I also understand that it takes time and money to do that and trust that the founders have a plan to keep the Club growing. As for Kitabain – its an awesome marketplace. I have bought tonnes of books there, including hard to find gems by Borges, Italo Calvino, Naguib Mahfouz, Gabriel Garcia Marquez, George R. R. Martin and many others. As another commentator pointed out, the customer service is really wonderful, as the staff are friendly and polite and try their best to cooperate in all matters. Well done!


  • Aug 27, 2011 - 5:17AM

    I personally used the service for around an year and found it really good. More power to TRC and I hope it will improve the reading habits of Karachites.


  • T imm
    Sep 24, 2011 - 10:26PM

    Welcome to Lahore and Islamabad .thats a good news


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