#IShapeMyWorld to celebrate women changemakers

#IShapeMyWorld campaign has been initiated in Pakistan on this International Women’s Day to celebrate the power of women and their determination to inspire change.

#IShapeMyWorld is a campaign that features stories of risk-taking, game-changing, rule-breaking women who come from different backgrounds and communities, connected by the fact that they are challenging what society expects from them, and shaping the world on their own terms.

The first edition of this campaign by Levi’s in Pakistan aims to enable conversation with the community at large, while celebrating and encouraging women to follow the path which they deem right for themselves.

The campaign features stories of two changemakers who dreamt and achieved their goals without letting others decide their fate. The resilience and strong personalities of these two individuals, made them reach their goals without compromising on their self-esteem.

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While doing her bachelor’s, Marina Syed was working part-time till midnight in Karachi to make ends meet. Commuting on your own at midnight is not easy for any girl and that is when Marina decided to learn to ride motorbike.

What started out as a necessity turned into a passion for building a platform for women to empower. Marina built a club that would help women facing a similar situation to hers and ensured that they have the resources to learn the skill of riding a bike.

Actress and model Faryal Mehmood had a passion for acting and wanted to make it big in the industry. Only to realise later, that she needs to look a certain way and shed weight to even be considered for a role.

Being passionate about the craft, Faryal diligently set out to achieve that goal but ended up getting trolled for shedding weight. That is when Faryal decided that her work and her life should be defined by her, not by the standards that society expects from her.

Faryal stopped paying heed to opinions and comments that came her way and focused solely on her work.

“The #IShapeMyWorld campaign is driven by supporting women to embrace who they are and not letting the world around them define it,” said Mir Zia Mahmood, General Manager, Pakistan and East Europe Non-EU Countries.