India-Pakistan match ‘most viewed in history’
Pakistan's Mohammad Rizwan and Babar Azam celebrate after winning the match against India, in Dubai on October 24, 2021. PHOTO: REUTERS
Nearly 10,000 hours of live coverage – more than ever before - offered across TV and digital platforms in 200 countries at the back of increased viewership and consumption in India, Pakistan, UK, Australia and the strategic market of USA, a press handout issued by the ICC said.
Cricket and sports fans across the world enjoyed unparalleled coverage of the ICC Men’s T20 World Cup 2021, when the tournament returned after five years.
The pinnacle of the shortest format of the sport offered explosive cricket and entertainment for everyone and featured cricket’s biggest names and best teams.
The event, the biggest ever cricket tournament to be staged in the UAE and Oman, broke viewership records in several regions, including garnering a record television reach of 167 million, and a record consumption of 15.9 billion minutes in India on the Star India Network, for the highly-anticipated India-Pakistan clash. The encounter is now the most viewed T20I match in history, exceeding the previous high of the India-West Indies semi-final match from the 2016 edition of the ICC event held in India.