Tech world updates: Tête-à-tête with CEO TECNO Mobile Pakistan

TECNO's #StopAtNothing campaign urges Pakistanis to stay resilient in the face of adversity

 

With a sales record in the billions, TECNO is one of the leading smartphone brands worldwide. Recently, in an effort to honour people who have overcome all odds and have shown remarkable resilience, the Chinese phone manufacturer announced its latest brand slogan #StopAtNothing.

In this vein, we speak with Kelvin Zeng, CEO of TECNO Mobile Pakistan. In emerging markets, Zeng has deep knowledge and understanding of consumer needs. With more than 9 years of experience in the mobile industry of Africa and Latin America, Zeng has helped TECNO become the No.1 brand in a number of nations.

 

1. How do you portray your brand’s Value and Spirit 'Stop at nothing'

By promoting #StopAtNothing as part of our global vision, we mean to never stop moving forward. With this new slogan, TECNO recognises the pursuit of human progress, potential, and excellence. Our goal is to become the most admired tech brand in Pakistan and globally, and to continue making breakthroughs in product and customer service innovation for our valuable customers.

The pursuit of excellence is in our DNA, it never ceases and never ends. Our motivation for excellence does not stem from one person or one event, it’s from our users. Every day, we are driven by this very spirit and attitude of consumers around the world. It motivates us to do whatever it takes to make sure that we can bring the trendiest technologies and elegantly and stylishly designed smart devices to global emerging markets.

 

2. How would you define TECNO’s philosophy for its smartphones? The shift from mid to high-end phones?

According to our brand slogan 'Stop at Nothing', TECNO strives to provide customers with premium quality, chic designs, and an outstanding user experience. That's what we're striving for, going above and beyond to give every consumer a good communication device. We are on the way to pursuing the ultimate in perfection which fully adapts to our consumer’s needs.

Keeping this value and spirit in mind, TECNO has brought forward its PHANTOM series. The PHANTOM X features an elegant design of a 3D Borderless Screen, embedded with a unique arc design at the right angle of 36.5° to accommodate a comfortable grip to the hand. The combination of the 50MP Ultra-Night camera, 48MP Ultra-Clear Selfie camera, 256G+8G large memory, multi-functions for business such as AI assistant live to transcribe PHANTOM X to empower and support every experience of your life and work.

Our research revealed that Pakistani consumers have a strong preference for video shooting, so we are particularly concerned with video quality. Thus, we have developed the most advanced stabilized gimbal camera technology in Camon 18 through huge research and development investments in manpower and resources, which brings anti-shaking technology or, technically speaking, Gimbal technology to life.

3. What can customers expect from the new CAMON 18 series?

The CAMON series is all about cameras. Featuring an elegant design and high performance, this series is ideal for professional photographers. With the newly announced CAMON 18, TECNO is set to give professional mobile photographers a new level of experience.

TECNO introduced TAIVOS Lab (TECNO AI Vision Optimization Solution Lab), focusing on innovative and cutting-edge technological breakthroughs for mobile imaging technology, along with 2 in-house R&D centres, and over 1,600 R&D staff members globally. This technology has been the core feature for all CAMON phones.

CAMON 18 will bring the best of the CAMON series so far, such as TAIVOS Technology, Super Night Mode, and Selfie Mode with an all-new Ultra-Steady Gimbal Camera, a 60X Hybrid Zoom, and even more, enhanced AI features for achieving professional videography.

The top advantages that differentiate TECNO from the competitors are catering to the demands of the local consumer by customizing professional cameras and bringing stylish designs for a better user experience.

 

4. The future strategy of TECNO? How do you plan to grow up together with Pakistani users?

We are committed to unlocking the most contemporary technologies for progressive individuals in Pakistan as we aim to become one of the best and most recognized tech brands in Pakistan. The leading emerging markets leap into a dynamic and vibrant new world of mobile connectivity to bring a better experience for users.

One of our key product development strategies will be to put a great deal of effort into camera and design leadership based on our deep understanding of Pakistan consumers. On camera leadership, we will launch top industry-leading camera tech such as TAIVOS technology, telescopic lens, and Sensor-Shift, bringing the coolest and cutting-edge mobile camera experience. Using cutting-edge premium designs, we will combine international design language with local Pakistani aesthetics to provide our customers with stylishly designed mobile products.

Customers and fans in Pakistan have supported TECNO in Pakistan for years, and we hope that together we can reach greater heights in the future. We will spare no effort to inspire more consumers with the best of contemporary smartphone technologies.

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