Mango exporters target US market

Fetch better price for the fruit this season compared to traditional markets


Kashif Hussain October 22, 2021
PHOTO: REUTERS

KARACHI:

Pakistan’s mango exporters are targeting to take a bigger slice of the US market where shipments of the Indian fruit have contracted due to the impact of Covid-19 pandemic.

Taking advantage of the situation, a Pakistani company sold a record quantity of mangoes through e-commerce in the US this season, which also fetched a much better price compared to the traditional Pakistani markets.

Galaxy Fresh Produce exported about 200 tonnes of mangoes to its sister concern Pakam Trading, registered in the US, during the mango season that started on May 25, 2021 and earned $600,000.

Its share in the total volume of 300 tonnes exported from Pakistan to the US this year came in at 66%.

According to company Director Zulfiqar Momin, the experience of selling mangoes online in the US market has been very encouraging and now the online market is getting stronger.

This year, Dasehri, Langra and Anwar Ratol were exported along with Chaunsa. The company also tested a variety of Begumphali, which was similar to a popular mango variety of India, which yielded satisfactory results.

Read Businessmen reject ban on perishable food export

Momin intends to further strengthen his position in the US market next year.

Pakistani mango exporters were facing intense competition from their Mexican counterparts in the US market, however, stakeholders were optimistic that they would be able to maintain their market share in the North American country.

Momin said that high cost of freight and cheap Mexican mangoes had made it difficult for Pakistani exporters to compete in the US.

Published in The Express Tribune, October 22nd, 2021.

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