Publicis Media Pakistan wins Nestlé Pakistan's media account review

The agency's goal is to boost Nestlé's brand growth and to maximise its media investment returns

Publicis Media Pakistan has been entrusted with the media planning and buying account of Nestlé Pakistan following a media review that commenced in July 2021.

“We look forward to working with Nestlé Pakistan to take a more strategic and thoughtful approach to media that will deliver a stronger marketing performance,” said Benish Irshad, the CEO of Publicis Media Pakistan. “As the media landscape in Pakistan has grown more complex and fragmented, we are confident in our track record of implementing strategies that challenge the status quo. Given that Nestlé Pakistan has a clear vision for media internally, we are confident in delivering measurable business outcomes.”

According to the Pakistan Media Outlook 2021 report, the fast-moving consumer goods (FMCG) industry was among the leading spenders on digital mediums and television, with Nestlé Pakistan Ltd. being one of the top 10 largest advertisers on television in Pakistan.

"Taking into account the unprecedented impact, which Covid-19 has had on everyday life, the team at Publicis Media Pakistan drew from local insights to demonstrate the profound effect on consumer behaviour, and how to deliver an outstanding audience-first strategy approach for Nestlé Pakistan,” said Lee Moran, the global client lead for Nestle at Zenith. "By demonstrating an understanding of the nuances and intricacies across our core audiences, we were able to present a holistic approach to communications planning and ultimately business growth for Nestlé."

 

About Publicis Media

Harnessing the power of the modern media landscape to drive one-to-one consumer engagement at scale, Publicis Media creates value for clients via scaled capabilities across investment, strategy, insights and analytics, data and technology, commerce, performance marketing, and content.

In Pakistan, the agency is led by Benish Irshad, a seasoned brand marketer with a track record in creating a clear link between effective strategy and stronger marketing performance. Her team has a track record of providing efficient and effective integrated video-neutral and objective planning recommendations, identifying relevant data-fuelled insights, and providing insight-driven strategic planning.

As a part of the C-suite of Z2C Limited, Benish Irshad has been instrumental in building a culture of media innovation and business practices that help the world's leading advertisers navigate the complexities of changing media landscapes.