‘One-window operation to boost investment’

Experts call for taking concrete steps to promote tourism


Our Correspondent May 09, 2021

LAHORE:

Experts, scholars and stakeholders of tourism, in a “webinar” chaired by Adviser to Chief Minister on Tourism Asif Mehmood, have floated the idea of a one-window operation for foreign investors.

Wide publication and dissemination of literature about heritage sites and inclusion of topics of tourism ethics and heritage importance in the curriculum were discussed in the webinar.

P&D Board Chairman Abdullah Khan Sumbal, Tourism Secretary Ehsan Bhutta, Urban Unit CEO Omer Masood, TDCP Managing Director Tanvir Jabbar, Additional Secretary, Director Archaeology were present in P&D committee room while panellists Salima Hashmi, Sajida Vandal, Shafiq Ahmed, Umer Khan, Umer Hussain, Qasim Jaffery, Shoraiz Lashari, Tayyab Ali and others participated via video link. They presented their suggestions to promote heritage sites focused on tourism across Punjab.

The adviser on tourism appraised the participants of initiatives taken by the tourism department especially heritage preservation.

“Include tourism ethics and heritage importance in the curriculum, textbooks”, suggested the renowned scholar Salima Hashmi. Another stakeholder Tallal Ahmed was convinced that a one-window operation for foreign investors was the key to boost investment in the tourism sector, particularly for hotel chains. The adviser agreed in principle and told the participants that these suggestions would be presented before Punjab Cabinet for further progress.

Published in The Express Tribune, May 9th, 2021.

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