A signature food festival has brought the culinary creation of master chefs to the people of the twin cities.
The Islamabad Chamber of Commerce and Industry (ICCI) in collaboration with partners from the private sector is holding the three-day food and music festival titled “Islamabad Taste” at the Jinnah Convention Centre.
ICCI President Sardar Yasir Ilyas Khan said the event has been organised by following SOPs for novel coronavirus disease. In this signature food and music festival, 60 plus food stalls have been set up to provide different varieties of food tastes to the visitors.
Singers including, Abrarul Haq, Bilal Saeed, Mustafa Zahid and Amanat Ali, will perform at the show. On the Sufi night, Saien Zahoor, Tahseen Sakeena and Ghulam Abbas will render mystic notes for the audience.
ICCI president said the festivals were an important source of generating business and economic activities and providing a festive environment to the visitors.
He said the whole nation faced a difficult time due to Covid-19 pandemic restrictions and this festival was organised to boost economic activity besides providing a platform to the people to come out of the tense environment and enjoy some happy moments at the festival.
Ilyas said that Pakistan has great potential to promote tourism and such events would contribute positively towards boosting multi-dimensional tourism, promoting a soft image of Pakistan besides community building and socialising as people from all walks of life would visit the event.
“Covid-19 cases are on the rise again due to which the organisers have taken all precautionary measures for the safety of visitors,” the ICCI chief said. However, he said that with the improvement in the coronavirus situation, ICCI would organize more events in the federal capital to generate business and economic activities so that businesses could recover some losses which they have suffered due to lockdowns and restrictions triggered by the Covid-19 pandemic.
Published in The Express Tribune, March 14th, 2021.