‘Value addition key to enhancing exports’

Pakistani handmade carpets were in great demand in the world, says Carpet Training Institute Chairperson Pervez Hanif

LAHORE:

Carpet Training Institute (CTI) Chairperson Pervez Hanif said on Sunday that more focus on value addition was key to increasing the country's exports.

Speaking to the media in Lahore, he said that international market also demanded products' quality and Pakistani handmade carpets were in great demand in the world.

The CTI chairperson further said that the government must also explore new avenues as well as diversify exports instead of relying on mere traditional sectors to boost the country's trade. "We should also focus on digitalisation.”

The government institutions should give importance to the suggestions and demands put forward by various trade associations and organisations, he added.

Read more: Carpet exports face hurdles

He highlighted that there were many countries and markets in the world where Pakistani products had yet to get access and the government should help exporters in that regard.

Besides this, the CTI chairperson suggested that comprehensive series of studies should be conducted for those countries where Pakistani products could be introduced. “Such studies would benefit the country's economy.”

He stated the handmade carpet industry could play a key role in revolutionising rural employment and reducing problems caused by urbanisation.

 

 

Published in The Express Tribune, March 8^th, 2021.