Amazon to acquire Wondery in podcast push

Amazon said on Wednesday it would acquire podcast startup Wondery, aiming to beef up non-musical content on its Amazon Music app.

Earlier this month, the Wall Street Journal reported that the firms were in deal talks, pegging Wondery at a valuation of more than $300 million.

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Amazon is relatively a late entrant to the booming podcast space, a key area of focus for Spotify Technology, which has been investing in big names in an effort to become the Netflix of audio content.

Wondery, which houses popular podcasts like “Dirty John”, “Dr. Death”, and “Business Wars”, has about 20 million monthly unique listeners, according to a Variety report.

Last month, Bloomberg News reported that both Apple and Sony Music Entertainment have held talks about acquiring Wondery.

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The world’s biggest online retailer also announced the launch of a climate-friendly program to help customers shop for sustainable products, as part of its commitment to be net carbon neutral by 2040.

Customers will now see more than 25,000 products ranging from grocery, household, fashion, beauty, and personal electronics with a ‘Climate Pledge Friendly’ label, Amazon said in a statement.