Alphabet's YouTube to launch TikTok-like product

YouTube will first test new feature in India over next few days and then expand to more countries


Reuters September 15, 2020
The YouTube Partner Program allows content creators in Pakistan to monetize original works. PHOTO: REUTERS

Alphabet’s YouTube is rolling out its version of social media rival TikTok, a new short-form video service called Shorts, enabled within its video-sharing platform.

YouTube will first test the feature in India over the next few days and then expand to more countries in the coming months, it said in a blog post on Monday.

IT expert issues warning on computer brain chips

YouTube’s new product, which will compete with Facebook Inc’s Reels and TikTok, will let users record short mobile-friendly vertical videos and then add special effects and soundtracks pulled from a music library.

The announcement also comes as Oracle Corp and China’s ByteDance team up to keep TikTok operating in the United States, beating Microsoft Corp in a deal structured as a partnership rather than an outright sale.

Google Chrome’s tab group feature is now available to everyone

YouTube’s entry into the short-form video service space coincides with TikTok’s ban in one of its biggest market, India, following the country’s escalating tensions with China.

COMMENTS

Replying to X

Comments are moderated and generally will be posted if they are on-topic and not abusive.

For more information, please see our Comments FAQ