Jubilee Life Insurance, Pakistan’s leading private sector life insurance provider, has been awarded the prestigious Effie Award in the insurance category at this year’s awards ceremony, which was held virtually. This is the first time any insurance company has won the award in this category and Jubilee Life has been recognised for its ‘Hum Insurance Nibhatay Hain’ campaign. The company was the only shortlisted company in the insurance category. Jubilee Life Insurance has continuously placed emphasis on building trust with its consumers and making efforts towards minimising their financial insecurity. The award-winning campaign revolved around three focus areas of health, education and savings, on which consumers of the insurance sector place the most importance. The assessment by Effie Pakistan is based on identifying and ranking the most active marketers, brands and agencies, and analysing finalists and winners keeping strict criteria of the effective marketing efforts made in the previous year.
Published in The Express Tribune, July 29th, 2020.
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