UBL wants #thenewyou to enjoy safe and stress-free digital banking

UBL’s digital app offers countless new enhancements and features transformed to suit the customer’s needs

Globally, digitisation has immensely helped revolutionise the world of banking in terms of convenience, speed and ease of use. Given the current circumstances, and the need for social distancing during the ongoing pandemic, having to wait in long queues amidst this scorching heat, while risking the possible contraction of Covid-19, is just not worth it. However, life must go on. But for that, it is rather proficient to opt for a one-stop solution such as switching to digital banking methods instead of visiting the branch physically.

Well, as long as we do not have to go through the hassle of dealing with countless paper statements and/or withdrawal slips…

Not only this, going digital also helps the environment by significantly reducing wastage of paper! Brilliant. UBL’s Digital App is one of the safest and most trusted app that one can use to perform online, stress free transactions, check their account balance, make money transfers smoothly, and fulfil all one’s banking needs with just a single click on their smartphones, or any other digital device.

According to the State Bank of Pakistan (SBP), the use of mobile and internet banking has recorded an impressive growth during the last couple of years and has gained striking popularity during the lockdown.

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Every other day we hear about myriad malicious schemes and scams that target the banking as well as the eCommerce industry on a global scale. The rate of such cybercrimes has rapidly accelerated during the past few months.

Such frauds are known to be ‘Socially Engineered” as they comprise of a plethora of deceptive activities that are accomplished through human interactions. It can be in the form of a single activity or various steps depending on the nature and type of scam.

Even in Pakistan, it has been observed that innocent people are tricked into such scams frequently and in extremely unique, as well as creative ways.

Psychological manipulation/phishing

Heard of the famous Nigerian scams? Each one of us has received emails of such kind. Scammers, who intend to target a victim, first trick them into making security mistakes or providing confidential, sensitive information to people who pretend to be officials through emails to make the victims believe them. They lure the victims via clickbait and other methods and then scam them when the individual shares his/her personal information with them.

Call spoofing

An army colonel or banking agent has called all of us to dig out information related to the number of people living in our house or has asked details with regard to our bank account. This scam is accomplished via call spoofing technique whereby the professional caller deliberately sends false information to change the caller ID to make it seem like it is an official call from their respective banks.

As the official number blinks on the screen, victims make the mistake of believing their callers by sharing their confidential credentials such as their OTP/User name/Password/ ATM pin with the impostor. The professional scammer, after gaining access to their logging information, net-banking and/or digital app is now free to easily make transactions and transfer money online.

To use or not to use?

Although UBL’s Digital App is one of the safest and the most convenient apps we have ever used, it is always best to be aware, alert and careful. As they say, better safe than sorry. Here’s how

• No matter what, UBL, as a reliable and responsible bank, always advices its customers to never share their ‘One Time Password’ (OTP), ATM pin, User ID, etc. with anyone even if they are claiming to be an employee of the bank

• The Bank also constantly interacts with its customers through UBL’s official social media handles and sends numerous emails as well as SMSs, in both Urdu an English, to alert the customers about the fact that the bank never asks any individual to share such confidential details online or over the phone. If a customer gets a call of this caliber, he should immediately decline the caller and avoid being scammed. They should at once inform their bank and adhere to all safety protocols in order to avoid any kind of loss
• UBL also continuously trains their staff so that they not only are well aware of the safety protocols, but also are well equipped to educate and efficiently help the customers in case of an attempted scam or any other mishap

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Okay, but what’s so unique about the UBL’s digital app?

The refreshed UBL Digital App is for #thenewyou, and is more like an innovative lifestyle of banking on its own. It is extremely user friendly and hosts countless new features and enhancements. The app offers convenient customer boarding, easy access to controlling your profile information, downloading your password protected account statement, paying credit card bills easily, ordering, as well as activating cheque books & Debit card and many other features refashioned to suit the customer’s needs.

When it comes to safety, UBL takes the lead because it will take all measures to make its customers feel secure. So, be alert, protect yourself and embrace safe digital banking with UBL.