T-Series removes Atif Aslam's song following backlash

Record label has issued an apology after #TakeDownAtifAslamSong started trending on Twitter

After backlash and threats, Atif Aslam's song, Kinna Sona, has been removed from T-Series' YouTube channel.

The original romantic number first featured in 2019 movie Marjaavaan, which starred Sidharth Malhotra and Tara Sutaria in the lead roles.



#TakeDownAtifAslamSong started trending on Twitter after the music label put up the popular Pakistani singer’s version of Kinna Sona, despite Federation of Western India Cine Employees’ (FWICE) demand of banning Pakistani artistes in India.

The issue also caught the attention of Maharashtra Navnirman Sena. MNS Cinema Wing president Ameya Khopkar tweeted, “WARNING TO T-SERIES. Takedown Pakistani singer Atif-Aslam song from your T-Series youtube channel immediately else we will take major action against T-Series."

WARNING TO TSERIES
Take down Pakistani singer Atif-Aslam song from your TSeries youtube channel immediately else we will take a major action against @TSeries. #TakeDownAtifAslamSong @itsbhushankumar @mnsadhikrut @rajupatilmanase

— Ameya Khopkar (@MNSAmeyaKhopkar) June 23, 2020

According to The Indian Express, the record label then shared an apology. The statement read, “It has been brought to our notice that the said song has been sung by Atif Aslam and this song was put up on the YouTube channel of T-Series by one of our employees from the promotion team. He was unaware of his action and erred while putting up the song.”

The statement further read, “We condemn our mistake and apologise for the same. We assure you that henceforth we will neither release, nor promote the song on any platform of T-Series. Meanwhile, we are removing the said song from our YouTube channel.”

“We also assure you that henceforth we will not be releasing or promoting work by any Pakistani artistes,” the letter from the record label concluded.

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