Careem unifies all its services to launch super app

 

Careem has unified all its services to launch a multi-service, everyday super app, the company announced.

As a super app, Careem will provide multiple services alongside its core business of ride hailing. From the end of June 2020, an expanded range of services will be available to all of Careem’s 33 million registered users and 1.7 million Captains across 13 countries and over 100 cities.

Welcome to the Super App world! 😎
No extra apps, passwords & storage issues. Because Careem Super App is bringing all your everyday needs in one place.
Update your Careem app today & make your life super easy!#CareemSuperApp

*Food & Shop currently available in limited cities pic.twitter.com/zdTxlMWFyc

— Careem Pakistan (@CareemPAK) June 15, 2020

Careem began expanding its core business initially with food and delivery in 2019 and is now offering services across three areas: Mobility of People, Mobility of Things and Mobility of Money.

Co-Founder and CEO of Careem, Mudassir Sheikha said:  “The move from offline to online commerce is a secular and significant opportunity, one that has accelerated as a result of the global pandemic. Careem's Super App supports this acceleration by bringing together people's essential, everyday services in one place, with a single sign-on and integrated payment system. We are tailoring products and services to local needs so that people with busy lives can get right to the services that are important to them when they need them.”

On the Careem super app, customers can now arrange a ride with one of Careem’s Captains, order food from over 10,000 partner restaurants across the region, and order daily essentials from supermarkets, pharmacies or other businesses.

The super app user can also choose a business not yet on the super app and have goods purchased and picked up by a Captain and delivered to wherever they are.



Every customer has access to Careem PAY - making it simple to pay for all services in a secure way.

The super app enables merchants to partner with Careem and expand their business by expanding their customer base, payments and logistic capabilities. Partners will gain access to Careem’s 33 million registered users, Careem PAY payments infrastructure, along with a fast growing network for last mile delivery (LMD).

The roll-out of Careem’s super app started in March 2020 and is expected to complete by the end of June 2020.