Pakistan’s first Virtual Fashion Week rescheduled

Initially slated for Eid, the event was indefinitely suspended after the tragic PIA crash and is now happening again


​ Our Correspondent June 03, 2020

KARACHI: The Catwalk Care Virtual Fashion Week, which was initially scheduled to take place during Eid, is now going to be live streamed from June 5 till June 7, stated a press release.

Brainchild of PR mogul Freiha Altaf, the event was indefinitely suspended after the tragic PIA crash in which 98 passengers, including crew members, lost their lives. Not to mention, the horrific incident also took the life of popular model Zara Abid, who was also expected to be a part of the event.

The showcase, however, was ostensibly created to pay tribute to the front liners and volunteers who have worked day and night to fight against the coronavirus. Titled, the ‘United Fashion Front,’ (UFF) it was also meant to attract online buyers and make this Eid memorable for everyone.

"We were all prepared to proudly present Pakistan's first ever virtual fashion week when the tragic air-jet disaster occurred. I felt there was no alternative but to postpone the event to pay respect to all those passengers and crew who tragically lost their lives that day, including one of the brightest and promising supermodels, Zara Abid," said Altaf.

Also read: Pakistani designers unite for a virtual fashion showcase

The first day of the show will feature designs from Amir Adnan, Huma Adnan, Khaadi, Maheen Karim, Nida Azwer and Shamaeel Ansari. Whereas the remaining days will see Ali Xeeshan, Nomi Ansari, Asim Jofa, Sonya Battla, Sana Safinaz, Hussain Rehar and Asadul Haq.

“I called Nomi Ansari after seeing his and Anushay Ashraf’s fundraising initiative for the daily wagers and then I spoke to Asim Jofa. After observing how badly the pandemic had struck the majority and how concerned these people were about the ones suffering, I knew I had to do something as well,” Altaf had told The Express Tribune.

All designers will be donating an outfit or accessory each from their collection to the health care workers and those risking their lives to protect others amid the pandemic.

Altaf was initially supposed to live-stream the show on a myriad of platforms but will now be airing it on Friday, Saturday and Sunday on her social media pages and YouTube.

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