Bookme, 1LINK join hands to digitise payments

Partnership aims to cater to consumer demand for convenient digital payment options

Bookme Tickets Pvt Ltd and 1LINK (Pvt) Limited have partnered for 1LINK-1BILL aggregation services to simplify digital payments for Bookme.pk’s 4.5 million customers across Pakistan, said a press release issued here on Sunday.

This partnership aims to cater to the growing consumer demand for convenient and cost-effective digital payment options. The release said that this strategic partnership would further drive the digital payments landscape in Pakistan.

With this collaboration, Bookme.pk customers will be able to make real-time online payments for their bus, cinema, airlines and events e-tickets through 1LINK member banks’ digital banking channels, including mobile and internet banking channels. “Once customer’s payment is confirmed, the e-tickets will be issued instantly for further use,” read the press release.

“There is a seismic shift in consumer behaviour towards efficient and secure digital payment platforms during Covid-19 across the country. Customers expect secure and frictionless online experiences and we are trying to build a customer-centric platform to cater to their needs,” said Faizan Aslam, the chief executive officer (CEO) of Bookme.pk

“We are delighted to partner with Pakistan’s largest switch and payment system to simplify digital payments and create a seamless and frictionless online payment experience for our e-ticketing customers,” Aslam added.

Najeeb Agrawalla, CEO of 1LINK commented: “Pakistan is moving towards a digitised society and 1LINK is fully committed in creating avenues for this shift. This collaboration with Bookme for bill aggregation services will fuel the drive towards digitisation of payments, especially in the post-Covid-19 environment. We are confident that users will be appreciative of the expediency that 1LINK-1BILL proposition brings to the payments industry.”

Bookme.pk is an online ticketing platform in bus, airlines, cinema, events and logistics industries and one of the leading e-commerce players with over 4.5million customer base across Pakistan. 1LINK Pvt Ltd, owned by a consortium of 11 banks, is the country’s 1^st PSO/PSP and largest switch and payment system, providing a host of valuable online banking services like ATM switching, bills payment, inter-bank funds transfer, fraud risk management, switch dispute resolution, global payment schemes, paypak – domestic payment scheme, etc.