Videogame sales in March hit their highest in over a decade, as Americans turned to games like “Animal Crossing: New Horizons” and “Call of Duty: Modern Warfare” because of lockdowns to stem the spread of the coronavirus.
Sales of gaming hardware, software, and accessories in the United States jumped 35% to $1.6 billion last month from a year earlier, according to data from research firm NPD.
The sales and growth are the highest for the month since March 2008, when sales grew over 52% to $1.8 billion, said Mat Piscatella, an analyst at NPD.
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Nintendo’s life-simulation title “Animal Crossing: New Horizons”, launched last month, topped NPD’s best-selling list, followed by Activision Blizzard’s battle blockbuster “Call of Duty: Modern Warfare”.
As the coronavirus shut down the country and forced millions inside their homes, certain businesses including gaming, online streaming and video conferencing have witnessed a boost in user engagement.
Analysts have expected gaming sales to benefit in the near-term from the stay-at-home orders.
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“NBA 2K20” from Take-Two Interactive Software and Sony’s baseball simulation game “MLB: The Show 20” were also among the most sold games, the data showed.
Sales of gaming consoles Xbox One, PlayStation 4 and Nintendo Switch rose 63% to $461 million in March from a year earlier. Nintendo Switch hardware sales more than doubled.
New-generation consoles, Microsoft’s Xbox Series X and Sony’s PlayStation 5 are expected to come out at the end of the year.