The grave respiratory-illness led crisis, Coronavirus (COVID-19), has snowballed in the past few weeks as cases continue to escalate worldwide at an alarming speed. With over 950,000 people infected globally, and over 48,000 precious lives lost, to date, each day seems to bring news that is even more devastating than the last.
Whilst uncertainties and societal disruptions caused by the coronavirus have been taking a toll on the emotional, physical as well as mental health of people around the world, it has also reshaped habits, as well as several dynamics.
There is immense fear, worry and anxiety surrounding the uncertainties this pandemic has raised. However, the only thing that is unanimously endorsed by myriad health experts worldwide is that the best way to protect ourselves, and our loved ones, is to wash our hands properly. This has skyrocketed the demand for disinfectants, soaps and sanitisers, and with so many big brands available in the market, this means brand wars… right?
Most certainly not! In this distressful situation, the popular hygiene brand, Lifebuoy Pakistan has set yet another unprecedented and enthralling example by releasing a timely, peaceful campaign, which includes its various top competitors in the narrative to give a very important unanimous message, during this pandemic: Wash your hands to stay safe and healthy!
It is commendable that in a state where there is extreme panic, hoarding, price fluctuations and ugly brand wars, Lifebuoy Pakistan has taken the high road and has very clearly propagated the message that all they want for their customers is to be safe and healthy. No matter which hygiene brand they use, they should F.I.G.H.T the Corona Virus by W.A.S.H.I.N.G their hands in the correct manner as suggested in the guidelines by the World Health Organization (WHO).
The campaign not only highlights the brand as an industry leader, but also reveals as to how Lifebuoy is always working in the best interest of the public. With this prodigious campaign, Lifebuoy successfully managed to give across a very simple yet crucial message. Basic measures such as covering your cough or sneeze, avoiding closed spaces as well as maintaining basic personal hygiene goes a long way in checking the spread of the disease.
In the midst of this pandemic outbreak, Lifebuoy's only motto is the safety of Pakistani citizens. Thus, the brand is urging people to practice hygiene hand-washing. The initiative garnered a lot of attention on social media as people praised the efforts of this notable hygiene brand.
For those who are infected as well as those trying to evade the pandemic, these are trying times. But amid all the doom and gloom, there are some positive stories, positive messages and reasons to remain hopeful. Kudos to Lifebuoy for spreading such a positive message that human lives are far more important than competing brand wars and capitalism. Thanks to Lifebuoy, our faith in humanity is restored.