ISLAMABAD: Pakistan Super League (PSL) is in its 5th season this year and is becoming a great source of income for Pakistan’s economy. Moreover, according to economic experts, PSL will be obliging in increasing the country’s feeble economy by producing money and generating revenue through sports tourism as well as promote a positive image of Pakistan. The businesses of airlines, textile industry, sports, advertisements, hotels and restaurants are actively participating in this league and gaining profits from it. Furthermore, the PCB and PSL itself are building money via the auction of title sponsorship, broadcasting rights, ticket sale and much more. In addition, one of the most excellent things about PSL is that it provides recognition to the local talent onto the world stage and their good performances will also lead towards higher ticket sales. The success of PSL will not only encourage international cricket players but also push other sporting leagues across the nation to do the same.
Published in The Express Tribune, February 18th, 2020.