The company took the data from its antivirus software and handed it over to its parent company Jumpshot which organised the data and sold it for millions of dollars.
Even though Avast users did consent to this data sharing they were not aware of Jumpshot selling their data.
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The investigation jotted down a long list of companies that were clients of Jumpshot, such as Expedia, Intuit, Keurig, Condé Nast, Loreal and more.
The concerning part of this whole situation is that the data leak has incredibly sensitive information such as users’ Google searches, Google Maps location searches, activity on companies' LinkedIn pages, YouTube video visits and even visits on porn websites.
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Omnicom paid Jumpshot $2,075,000 for access to data in 2019, according to Motherboard and PCMag.
Apparently, the data is anonymous and does not include personal information however, experts suggest that it will be possible to figure out certain details about users.
This article originally published on Engadget.
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